Client: Bende Byron Bay   |   Scope: Full Re-Brand   |   Location: Byron Bay, Australia

the home of boutique fitness in byron.
Bende is a mindful movement studio offering the ultimate class schedule to move your body and still your mind.
Founded by cult fitness guru Emma Seibold in 2017, Bende is the home of boutique fitness in Byron. Offering Barre, Yoga, Mat Pilates, Reformer Pilates, Cardio and Yin, you’ll find dynamic, flowing and fun classes at Bende that tick all the boxes. Nourish your body with movement that feels good.​​​​​​​
Bende Byron Bay was in deep need of a refreshed image. I set out to develop a brand identity that was beach-centric yet glamorous to reflect the space, and personal and inviting to reflect the community. The result was a gorgeously vibrant and youthful yet sophisticated suite. This was carried across all touch points of the brand from the logo and icon, to the palette, photography, website and signage.

concepting, strategy, art direction, design and execution | alexandra malpass
photography | ming nomchong